Meet Alexis Darby

The experience and passion behind the creative.

Hi, I’m Alexis! I’m a Knoxville-based creative with over 13 years of experience in marketing, media, photography and bringing ideas to life.

My career has taken me down some pretty interesting paths, and I’ve learned that some of the best creative ideas come from having a little experience in a lot of different worlds.

My creative foundation actually started in college, where I had the incredible opportunity to train in food styling and photography under a Hollywood food stylist whose work spans more than 100 films, including The Hunger Games, Fried Green Tomatoes and Marvel productions. That experience gave me an entirely different appreciation for visual storytelling and the details that make something truly memorable.

I carried those skills into styling and photographing food for a restaurant and eventually my own food truck. Owning a business taught me firsthand that creating something beautiful is only part of the equation. You also have to know how to market it, build relationships and give people a reason to keep coming back.

Over the years, I’ve had the opportunity to hold Director of Marketing positions and work with businesses across a wide range of industries, including real estate, mortgage lending, beauty and wellness, roofing, remodeling, hospitality and more.

From developing marketing strategies and producing content to planning events and creating opportunities for collaboration, I’ve learned how to look at a business from more than one perspective.

I’ve also been involved in multiple chambers of commerce, where I discovered just how powerful community and genuine relationships can be. Some of the greatest opportunities I’ve experienced have come from simply connecting the right people and ideas.

And that’s really the heart behind Alexis Darby Creative.

I love the creative process, but I also love the strategy behind it. Understanding what makes a business different, finding opportunities others might overlook and developing content that serves a bigger purpose.

Whether I’m behind the camera, building a marketing strategy, coordinating a collaboration or helping a business tell its story, I bring the same combination of creativity, experience and genuine enthusiasm to the table.

Because I believe great marketing is about more than what people see.

It’s about how you make them feel, the connections you create and the impact you leave behind.